Attention stealing content goes viral for the launch of the new ŠKODA Fabia
Challenge: We needed to find away to increase Clarks’ ‘cool’ factor amongst 5-8 year-olds in order to increase sales of kids’ shoes.
Solution: Kids want immersive experiences that capture their imagination. But shoe shopping is not an entertaining experience. With this insight, we partnered Clarks with Disney – one of the most meaningful kids’ brands in the world. Through an immersive platform within Disney Infinity 2.0, we created a suite of truly engaging assets that Clarks could leverage across their full suite of owned media, including a dedicated online hub and in-store environment.
Results: By making Clarks cooler to kids, we turned shoe shopping into an entertaining and rewarding family experience rather than a chore to be endured. Our innovative ‘Play Without Limits’ partnership generated 32% uplift in Clarks’ brand awareness amongst 5-8 year-olds, 37% increase in ‘Cool Factor’, and 69% increase in brand likeability. Sales duly followed. Products featured in the campaign saw a 5% sales uplift versus an already high forecast.
Transforming the experience of shoe shopping for kids and making Clarks cool
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