Headline | September 19, 2016

The need to listen to our teens has never been more rewarding

Matt AdamsI’ve got fire for a heart, I’m not scared of the dark, you’ve never seen it look so easy. It may be a (negative) shift in my music taste, it may be an all-too-persuasive family or it may be that I really just want hair like Harry Styles. Whatever it is I can’t help but wonder if there is something interesting going on within the scripting of 1Ds lyrics – lyrics that hold messages that can be useful to our industry and ourselves as agents for brand and category change amongst the teens of today.

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