Headline | January 12, 2017

Innovate or die

Amalia_campaignToo many companies are drawing up new ideas without ever committing to put them into practice.

Since 2000, more than  50% of companies in the Fortune 500 have gone bankrupt, been acquired or ceased to exist, and it is projected that another 40% of them will be gone in the next 10 years. Little wonder that many chief executives around the world have an “innovate or die” coffee mug on their desk.

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