Havas Media Group UK, has launched a new independent consultancy and solutions offering, HMG Consulting. The new business will bridge the fast growing service gap between larger management consultancies, traditional agencies and leading technology suppliers. This division will provide consulting services that remain consumer centric and ensure that the powerful benefits of an agency model, such as agility and creativity, are combined with more technical skills that deliver tangible and measurable ROI.
As industry leaders start to tackle the huge potential and challenges of digital transformation across their business, HMG Consulting will bring together business and brand transformation specialists from across the Havas Media Group into one single solutions focused team designed to help identify opportunities. The talent will be drawn from a team of diverse media and brands experts who sit across DBi, SCB Partners, WebNarrative, ais London and Re-Purpose. Clients include AXA and Pernod Ricard.
Darren Goldie, previously the Chief Development Officer for Havas Media, will lead this new team, having spent most of his career as a consultant and advisor to fast growing digital businesses.
Darren stated: “Our fastest growing clients are those that have fundamentally changed the way their entire organisations respond to the evolving demands of their customers. Our team is unique in its ability to tackle the entire business and brand challenge under one roof, backed up by a proven track record in delivering business success through our rich marketing heritage”.
In response to demand from their clients, HMG Consulting will focus on delivering against four key pillars; advanced trends & insight, market leading innovation (including building partnerships with start-ups through Havas’ already established Labs team), customer experience and usability as well as end to end customer management systems. HMG Consulting will challenge a ‘no change’ culture to empower senior stakeholders with fresh insights and performance audits that can support a change program at board level.
This new division is the brainchild of Paul Frampton of Havas Media Group who states: “The new generation of agencies can and must take steps to future proof their businesses. HMG Consulting is designed to support and provide practical advice on how brands can approach and succeed in transforming their marketing model. This move will ensure that alongside our day to day client teams, we are able to work closely with clients to overcome any barriers and put in “the plumbing” that enables the switch to a more data driven, omni-channel model.”