Headline | November 10, 2016

Behind the scenes: Very.co.uk previews Christmas ad with London projections

HSE Cake imageOnline department store Very.co.uk unveiled its Christmas ad campaign earlier this week with projections on iconic London buildings and by targeting consumers on the streets.

Agency HSE Cake led experiential, social media and PR activity, premiering the advert with an event for the general public, media, influencers and customers alike. This involved transforming the façade of London’s County Hall into a 60-foot wide projection of the animated advert, complete with a countdown moment initiated by TV presenter and Strictly Come Dancing contestant Laura Whitmore.

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