Headlines | 25 April 2017

Social commerce: do you buy it?

News

We know that social media is a hugely impactful influencer of buying decisions. But how many people actually want to then buy in social? With brands growing their advertising spends*, platforms trying to find the next big thing to attract new users, and ever more data available to target those users, it’s becoming more of a challenge for advertisers to pinpoint the right platform to reach audiences.
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GWNKZ945HK_2 The current political and economic climate is a perfect storm for the retail industry. In the immediate aftermath of Brexit, consumer confidence and spending may have grown, but the most recent positive growth – a 1.4% rise in February – should be regarded with caution, coming as it does off the back of an unremarkable Christmas and a fall in sales in January.
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pexels-photo-48721 (2)We’ve just released the latest wave of findings from our group’s Meaningful Brands study, and as before, it’s prompted me to think about what a brand is and what brand management does for commercial organisations. As you may know, we have a particular perspective on this subject and have been tracking what we believe to be the UK’s most meaningful brands for the last eight years.Read more

pexels-photo-65538 (1)Now more than 15 years old, Mobile World Congress (MWC) has grown beyond all recognition from that first event way back in 2001 when it was known as the 3GSM World Congress.

If you haven’t been recently, you would be staggered by how enormous it has become. With an estimated 12.5% of Barcelona’s population alone attending MWC17 Read more

ipad-tablet-technology-touch (2)We know that social media is a hugely impactful influencer of buying decisions. But how many people actually want to then go on to buy in social?

With brands growing their advertising spends, platforms trying to find the next big thing to draw in new users, and ever more data available to target those users, it’s becoming more of a challenge for advertisers to pinpoint the right platform to reach audiences.

Read more

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